Rebranding for Vitavera
For the rebranding of Vita Vera the focus was set on the two V's of Vita Vera. In an all round oval logo, it is flexible to put in any direction or form on their clothing. The logo itself should be a strong keyvisual, without needing the word Vita Vera in the brand identity.
Vita Vera tells a Story about distopia which in some way describes our present. It's about society who spends most of their time virtually and doesn't interact with the real world as often any more. Vita Vera is not only a Clothing Brand its more a Community, standing for a bigger Movement. It should bring people together and create an interface for a collaborating fashion szene.
Concept and design: Audrey Rappold