La Vie Lacoste by Titolo

To celebrate the release of the L003 Neo and Active Runway Titolo hosted a private live show at the Ameron Hotel in Zürich.
Our goal was to merge both worlds of Lacoste together. We combined their heritage and craftsmanship that have always made them belong within more luxurious spaces together with their appreciation for the HipHop and Rap industry. 

From logodesign, invitation to the event branding, i designed a visual concept that was matching the two worlds interacting. The focus was set on the two typefaces, sans serif and serif, combined in to one event logo. The color green was present in the location as well as trough the branding underlining the Lacoste crocodile.

Event Concept: Lauren Fuhrimann
Design Concept: Audrey Rappold
Event Branding (Invites, Logodesign, Location Branding): Audrey Rappold
Installation: Pfeffermint
Location: Ameron Hotel

2023

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