Heidi / Arupuso no shoujo haiji
A typographic transformation of Heidi, from Latin script to Japanese script. Heidi / Arupuso no shoujo haiji is an animation, created during my bachelor thesis work. I was engaged in the interrelationship between Japan and the West, and dealt with the Japanization of Heidi in my work on cultural history. Japanization refers to the transformation of the Swiss story Heidi into the Japanese anime.
Concetp & design: Audrey Rappold