Air Jordan IV
On this day we came together to celebrate the Air Jordan IV with a small group of our community and hosted an Event at Samigo Amusement. The Air Jordan IV is an icon steeped in history that has managed to remain relevant since 1989. Brining together all kinds of people from all kinds of backgrounds, at Titolo we aim to do the same. The Air Jordan IV may not have introduced any groundbreaking new technology to the basketball shoe world like many other Air Jordans, but everything it did have was functional and aesthetically pleasing. The IV brought back the mid-top height and visible Air, while other tech aspects of the shoe included additional Air in the forefoot, the supportive “wings”, a lacing system which provided multiple eyelets for custom lace placement, and the large heel pull tab for easy access.
The visual language of the event, wich was used for various areas like the invite, the merchdesign and the merchcard was focused on the construction of the Jordan IV, why it was taken apart in to it`s seperate main Elements.
Concept & design: Audrey Rappold
Screenprint by Labwearstudio